23/08/2023

Aggressive marketing, logistics needed to achieve regional food security targets

By CARICOM Today

In order for the Caribbean Community (CARICOM) to achieve its 25 by 2025 food security targets, aggressive marketing and logistics strategies must be developed.

This is the contention of Komal Singh, the Chairman of Guyana’s Private Sector Commission (PSC). Singh was at the time addressing a mammoth gathering at the Arthur Chung Conference Centre (ACCC) on Friday, where the country’s third Agri- Investment Forum and Expo was launched.

“It is critical at this point in time that the private sector take the initiative to work on a more aggressive regional logistics approach where we can move our products and services easily around the region,” Singh said.

He reasoned that while progress has been made to increase production, marketing must now come into play to ensure that produce is circulated in the region.

“If we don’t include marketing and moving our finished product into the region then we will reach a stage where we are at a standstill and we cannot move our products to meet our consumers.”

He added: “Achieving this cannot be done in a tunnel vision; it requires a holistic approach including regional logistics that will allow us to move our product in a manner that is most convenient to all stakeholders while simultaneously improving efficiency.”

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