3 July 2018
Duke — the iconic “spokesdog” from the Bush’s Baked Beans commercials is dead
By Chris Perez / Ny Post
Duke — the iconic “spokesdog” from the Bush’s Baked Beans commercials — went to that great cookout in the sky last week following a brief battle with cancer.
His death was confirmed Tuesday by company officials after it was originally revealed on Facebook.
“Most know him as ‘Duke’ the Bush’s Baked Beans dog. His name is actually Sam,” explained David Odom, a friend of Sam’s owner.
“He lived in Apopka with our friend Susan, his owner. She trains animals to work in commercials,” Odom said. “Not just hers but others as well. Sadly she had to euthanize Sam yesterday due to an aggressive cancer he was suffering from. She is as we are heartbroken. Here is a photo from his better days. He was a very special dog to all who ever knew or had the pleasure of meeting him. He is and will be missed.”
According to Bush’s Best, an array of four-legged actors played “Duke” the talking dog over the years — but Sam appears to have been one of the first.
“The relationship between Jay and his beloved dog Duke is the embodiment of the BUSH’S brand, and has been a part of our family story for more than 20 years,” the company said, referring to Duke’s partner in crime and fellow spokesman, Jay Bush, who also appeared in the commercials.
“During that time, we’ve worked closely with several dogs who portrayed Duke in our commercials, including Sam,” the company added. “While Sam has not worked with us in years, we are saddened by the news of his passing and are grateful to have had him depict Duke.”
Since “Duke” has basically become a barbecue staple, Bush says it will continue to use him in its ads for the foreseeable future. It’s unclear if Sam was ever able to sell the “Secret Family Recipe.”
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