14 June 2018
I Love Beer Roadshow
By Sylvester Henry
Castries, June 12, 2018– With more winners claiming fabulous prizes from the recently launched Under the Crown (UTC) promotion, Windward & Leeward Brewery Ltd (WLBL), is kicking things up a notch as the team hits the road for an I Love Beer Roadshow this Saturday, June 16th 2018.
Local soca stars like Kisha, Qpid, Cooyah, Krome and Narsis, will bring their energy and melodies to the I Love Beer UTC roadshow as it makes its way through communities and popular bars. You can enjoy a cold Heineken®, Amstel® Piton® or even a rich Guinness®, while listening to the sweet sounds of some of Saint Lucia’s best soca songs as the roadshow hits Hardest Hard, Glamity & Falco, to name a few and culminates at Janice’s Place on the Vieux Fort Promenade.
“When you think of Carnival, you think of feeling the vibes and enjoying the season with your ice cold refreshing beer. Be it a Heineken®, Piton®, Guinness® or Amstel®,” commented Mainstream Brand Manager, Sylvester Henry, “Whichever beer you prefer, we’re giving you a chance to win great and exciting prizes during the roadshow and of course the ability to enter the I Love Beer grand prize draw. Only last week we had our first big draw for $10,000 and Adrian Medard walked away with that hefty cheque and we have two other grand prizes a motorbike and a 2018 Subaru SUV that are waiting to be claimed by one of our lucky beer consumers” he concluded.
To enter the draw for these two amazing prizes, consumers must collect six (6) I Love Beer Crowns, of the same beer brand— Heineken®, Guinness®, Amstel® or Piton® —and drop them off at any redemption centre along with an entry form. Drop off locations include Cheaperz, Uptown Supermarket, Plante’s Place, Golden Apple, Twist 2 for 1, River Bank, Raphael Willie, Savers Mart, Mama Rosa, Raymond & Co., Marigourmet and Total Auto.
In between the major draws, loyal beer drinkers also have the opportunity to win instant prizes such as: cash won by Kurt Samuel who uncapped at Parrot Restaurant & Bar, Truddyca William who uncapped at Rebecca’s Bar & Allan Joseph who popped the cap of his beer at Falco. There are also smartphones, smart TV’s, Fuel vouchers, Grocery vouchers and headphones up for grabs like those won by Cyrenia Nelson. Your favourite beer’s merchandise and free beer can also be won as Bill Edwin and Arlington Eugene can attest to that.
Entrants must be 18 and over to participate in the I Love Beer Promotion and are reminded to enjoy responsibly.
If you would like more information about this promotion, please contact Sylvester Henry at 758-459-6231 or email at [email protected]
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