04/09/2024
Saint Lucia participates in SOTIC 2024
By SLTA
Saint Lucia is currently represented at the State of the Tourism Industry Conference (SOTIC) 2024, taking place at the Westin Grand Cayman Seven Mile Beach Resort & Spa, Grand Cayman from September 2-6, 2024. This year’s theme, “Caribbean Tourism: Fueling our Lifeblood,” underscores the vital role tourism plays in the region.
Leading the delegation is Hon. Dr. Ernest Hilaire, Minister for Tourism, Investment, Creative Industries, Culture, and Information. He is joined by key figures from the Saint Lucia Tourism Authority, including Anya Whitfield, Officer in Charge / Chief Financial Officer; Dexter Percil, Head of Marketing; and Richard Moss, Director of Global Sales. Also joining the delegation are Saint Lucia’s Junior Minister of Tourism, Iara Ernest, and Education Officer at the Ministry of Tourism, Investment, Creative Industries, Culture, and Information, Ermide Mathurin.
Saint Lucia’s delegation will engage in various activities throughout the conference including a Destination Media Briefing with international media, and CTO’s business proceedings, and sessions for the Executive Committee, Board of Directors and the Ministerial Council. At one of the many panel discussions on topical areas, Richard Moss will lead discussions on innovative tourism strategies as the moderator of the "AI Revolution in Caribbean Travel" panel. Additionally, Junior Minister Iara Ernest will contribute to the Youth Congress Debate, focusing on the theme “Collaboration Across Cultures.”
SOTIC 2024 promises valuable insights from industry experts on marketing, aviation, cruise, technology, and sustainability. Saint Lucia aims to strengthen Caribbean ties, actively engage in progressive discussions, and highlight the island’s commitment to advancing the tourism sector.
Saint Lucia’s involvement at SOTIC reflects its dedication to adapting to industry trends through emerging technologies to transform visitor experiences and drive positive change in Caribbean tourism.
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