14th April 2024

Saint Lucia Tourism Authority Penetrates the Jamaica Market

By SLTA

Saint Lucia Tourism Authority (SLTA) has embarked on an ambitious mission to penetrate the Jamaica market, solidifying the longstanding cultural ties between the two nations. This strategic endeavor follows a significant partnership with interCaribbean Airways, which has introduced a same-day connection from Jamaica via Barbados with onward connections to Saint Lucia, enhancing regional connectivity.
Christopher Gustave, Marketing Manager and Rondel Charlery, PR Officer are joined by popular Saint Lucian deejay, Hollywood HP and Brand Ambassador, Daren Sammy.

During their presence in Jamaica from April 2nd – 12th, the SLTA will highlight prominent events such as the Saint Lucia Jazz & Arts Festival, ICC Cricket matches, and Saint Lucia Carnival, leveraging Jamaica's vibrant carnival festivities to garner interest.

In a bid to engage trade partners and media, SLTA will host a reception aimed at educating them about the destination and its seamless connectivity options. Additionally, SLTA is participating in a robust media campaign to amplify outreach efforts and capture the attention of potential travelers.

Join them LIVE on SportsMax at 5:00 PM EST as they continue to shed spotlight on Saint Lucia

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